Alex Ramirez, aka “TechMage,” is a tech-savvy World of Warcraft player hailing from San Francisco, California. He combines his passion for gaming with his profession as a software engineer, making him the go-to source for anything related to WoW addons, macros, and UI customization. Alex’s blog is a treasure trove of tips and tricks for optimizing gameplay, enhancing the user interface, and automating in-game tasks. He’s also known for his data-driven approach to theorycrafting and raid strategies, which has earned him a reputation as a problem-solver in the WoW community. When he’s not coding or raiding, you’ll likely find him experimenting with new and innovative ways to improve the WoW experience for players everywhere.